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View Full Version : JOHN CARTER and strange concepts in advertising.



Dom D
03-08-2012, 07:36 PM
It's always strange when a movie has the smell of death on it long before it's released- like John Carter or Waterworld had. How do people know when the movies not even been seen? And if it's that obvious to the general public then how did the concept get past the studios marketing department to begin with? With a $250,000,000 budget and a sluggish opening weekend* John Carter looks like being one of the biggest disasters in a while despite the generally positive early reviews.

The most interesting thing about the film has been seeing Disney thrashing around trying to work out how to sell the damn thing. In particular I'm interested in this idea of releasing a scene from the movie on youtube and wonder what the advantage is over a trailer. If a trailer is the studios way of bluffing they have a good movie then showing a scene is them laying half their cards on the table. If your going to do that then you better have some Aces.

The first film I remember doing this was Dawn Of The Dead. In that case it kind of made sense. The first 10 minutes of that film were action packed and well shot in a choppy, handycam sort of way. Most importantly it showed people that if they were going to buy tickets they were going to get more than just a retread of Romero's film. It's a rare case where I can see the point.

Have a look at the scene Disney has released here for John Carter:

http://www.youtube.com/watch?feature=player_embedded&v=4HaE5Zs8dAY

What is the point of that? Starts off in Victorian Period dress (13 year old boys are already switching off), then switches to being a western (and we all know how much the public loves Westerns these days) and then just ends, seemingly at a random point before anything interesting happens. We don't even get to see Mars which is kind of the raison-d'etre of the whole thing. How does this help? I can't see any reason why anyone would watch this and decide they need to see the film. If that's the aim then surely finish on a cliffhanger. On the other hand I can see a lot of people watching this clip and deciding they don't want to see the film because they don't take anything from it. It's just a disembodied scene that has no context without the rest of the film.

I know I half wanted to see the film but will give it a miss after the video. The editing just drives me nuts. Amateur hour stuff. That's not going to bother most people of course but is just an example of how this sort of advertising loses you sales.

*Or so I'm reading online. Another good question: How do people know the opening weekend figures before the opening weekend?

Barry M
03-08-2012, 07:56 PM
I'll probably go see this, but, yeah, Disney's flailing around trying to market it. The English framing looks like a nod to GREYSTOKE, maybe.

Willem Dafoe was on Colbert last night; he seemed kind of embarrassed, which might not be a good sign.

Ian Jane
03-08-2012, 08:00 PM
I have to admit that as I dig the character, I kinda want to see this. But you're right, Disney doesn't seem to know what to do with it. They should have put it out under Buena Vista, not worried about kid friendliness and upped the ante in terms of action and suspense and maybe scares and violence and just ran with it.

I have low expectations for the movie.

Ian Jane
03-11-2012, 02:42 PM
So as of today it did another $30M (http://www.nydailynews.com/entertainment/movies/john-carter-brings-mere-30-6-m-weekend-box-office-disney-behind-dr-seuss-lorax-article-1.1037102) at the box office this weekend.

It's looking to be a pretty big commercial failure. Still haven't seen it and won't until Blu, but there sure is a lot of talk on the news and in the media about what a big flop this is. It's interesting to me how much of a movie's success is measured by how it does in the opening weeks, when so often stuff that doesn't do well in theaters winds up doing very well on the home video market.

Alex K.
03-11-2012, 02:49 PM
I always enjoy seeing a big epic cliche blockbuster fail. There is a hope that it will send a message and so and so hack will no longer be as lucrative and maybe just maybe the studios will focus more on smaller more original movies. But that never happens.

Zane C.
03-11-2012, 07:35 PM
I guess I totally missed the boat on this movie, but I saw the preview and went, "meh". Fast forward to today at WalMart, of all places, when I see an Edgar Rice Burroughs collection for sale with John Carter stories in it! I had no idea he created the character!

Still think it's going to be a big smelly heap of crap.

Zane C.
03-11-2012, 07:37 PM
So as of today it did another $30M (http://www.nydailynews.com/entertainment/movies/john-carter-brings-mere-30-6-m-weekend-box-office-disney-behind-dr-seuss-lorax-article-1.1037102) at the box office this weekend.

It's looking to be a pretty big commercial failure. Still haven't seen it and won't until Blu, but there sure is a lot of talk on the news and in the media about what a big flop this is. It's interesting to me how much of a movie's success is measured by how it does in the opening weeks, when so often stuff that doesn't do well in theaters winds up doing very well on the home video market.

So true. Lots of stuff has been a box office failure, yet a home video success. Really no way to see how these things pan out.

Alex K.
03-11-2012, 08:23 PM
It's impossible to tell how well a film does on DVD/Blu because the studio rarely releases that information after the initial release. I'm sure films like Showgirls and Predator have made 100 Million+ on video alone over the years but there's no way to find that out.

Ian Jane
04-28-2012, 01:11 PM
Here's the press release for the Blu-ray/DVD release:

3073

A Warrior On Earth Becomes a Hero On Mars!

New On Disney Blu-ray™ Combo Pack, Blu-ray 3D™, HD Digital, DVD, and On-Demand June 5th

“A Visual Marvel” Steven Weintraub, Collider.com

BURBANK, Calif., April 27, 2012 – Disney brings to life an iconic hero, John Carter, in a visually stunning new world with heart-pounding action. The heroic epic adventure “John Carter” arrives on Disney Blu-ray Combo Pack, Blu-ray 3D™, HD Digital, DVD and On-Demand June 5, 2012, just in time for Father’s Day!

As a warrior lost on Earth, John Carter is magically transported to Mars, where the fate of the planet and its people ultimately rest in his hands. With surprising new powers, and epic battles, he rises to become the man he is meant to be and the hero he trulyis.

From Academy Award®-winning filmmaker Andrew Stanton (Best Animated Film, WALL•E, 2008) “John Carter” is a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars). John Carter is a war-weary, former military captain who’s inexplicably transported to Mars and reluctantly becomes embroiled in an epic conflict. It’s a world on the brink of collapse, and Carter rediscovers his humanity when he realizes the survival of Barsoom and its people rests in his hands. Stunning special effects, great characters and villains — and complete with extraordinary bonus features — “John Carter” is a heroic and inspirational adventure that will thrill audiences beyond imagination.

This ambitious and unforgettable screen adaptation of the classic novel “A Princess of Mars” by Edgar Rice Burroughs, stars heartthrob Taylor Kitsch (“Friday Night Lights,” “X-Men Origins: Wolverine”) in the title role, Lynn Collins (“X-Men Origins: Wolverine,” “The Number 23”) as Dejah Thoris, Willem Dafoe (“The English Patient,” “Spider Man”) as Tars Tarkas, and Dominic West (“300,” “The Wire”) as Sab Than. The screenplay is written by Stanton, Mark Andrews and Michael Chabon.

“John Carter” will be available to own and for in-home viewing as follows:

4-Disc Combo Pack (3D BD + 2D BD + DVD + Digital Copy)
Includes:
Blu-ray bonus features:
· Disney Second Screen – Explore John Carter’s journal with this innovative in-world experience and uncover a trove of fascinating details that extend the mythology of the movie.
· 360 Degrees of John Carter – Experience every aspect of the filmmaking process on one of the movie’s biggest production days.
· Deleted Scenes with Optional Commentary by Director, Andrew Stanton
· Barsoom Bloopers
· Plus all DVD features
DVD bonus features:
· 100 Years In The Making – Follow the journey of Edgar Rice Burroughs’ story, from its origins as a pulp novel to its arrival onscreen.
· Audio Commentary with Filmmakers

*The 3D Blu-ray Disc & The Digital Copy Disc do not include bonus features on it


2-Disc Combo Pack (Blu-ray + DVD)
Includes:
· All Blu-ray bonus features
· All DVD bonus features


1-Disc DVD
Includes:
· All DVD bonus features
Digital 3D High Definition Digital
Does not include bonus features


High Definition Digital
Includes:
· Life by the Second: The Shanzam Unit (digital premiere)
· Disney Second Screen
· Barsoom Bloopers
· Deleted Scenes with Optional Commentary by Director, Andrew Stanton

Standard Definition Digital
Includes:
· Life by the Second: The Shanzam Unit (digital premiere)
· Disney Second Screen
· Barsoom Bloopers
· Deleted Scenes with Optional Commentary by Director, Andrew Stanton
On-Demand
Does not include bonus features


DISC SPECIFICATIONS:
Street Date: June 5, 2012
Direct Prebook: April 10, 2012
Distributor Prebook: April 24, 2012

Suggested Retail Prices:
4-Disc Combo Pack = $49.99 U.S./$56.99 Canada
2-Disc Combo Pack = $39.99 U.S./$46.99 Canada
1 Disc DVD = $29.99U.S./$35.99Canada
3D High Definition, High Definition & Standard Definition Digital = Please check with your favorite digital retailer for pricing
On-Demand =Please check with your television provider or favorite digital retailer for pricing

Feature Run Time: 132 minutes

Ratings: U.S.: PG-13 / Canada: PG (bonus material is not rated)

Presentation: Blu-ray 3D & Blu-ray: 1080p High Definition 2.40:1 / DVD: Widescreen 2.40:1

Audio/Languages: Blu-ray 3D & Blu-ray: 7.1 DTS HD-MA; French & Spanish 5.1 Dolby Digital
DVD: English, French & Spanish 5.1 Dolby Digital, English DVS 2.0 Dolby Digital

Subtitles: Blu-ray 3D & Blu-ray = English SDH, French, Spanish
DVD = English SDH, French, Spanish


Social Media:
Stay connected with the latest news and information on Disney’s JOHN CARTER
· “Like” the Facebook page at www.Facebook.com/JohnCarterMovie (http://www.Facebook.com/JohnCarterMovie)
· Follow us on Twitter at @JohnCarter
· View videos at www.YouTube.com/DisneyMovies (http://www.YouTube.com/DisneyMovies)

About The Walt Disney Studios:
For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies, music and stageplays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!.

Dom D
04-30-2012, 12:55 AM
Good to see they're still going all out on the DVD no matter how big a bloodbath the box office was. It's a very uninspiring cover though. Wonder what the budget is on something like that? I could have whipped them up something better than that in a slow afternoon and I work for bar tab.

That big, friendly Disney logo somehow doesn't look right on the poster for a film about a man killing aliens on Mars. Wonder how detrimental that was if at all?

Zane C.
05-02-2012, 12:09 AM
I just read about the long journey over the years to get this film made in any form in a book called THE GREATEST SCI-FI MOVIES NEVER MADE. Great book, lots of fascinating info. I'm surprised this got made at all. There's been a troubled road to get this onto the big screen.